Saudi Arabia’s Minister of Industry and Mineral Resources has announced the upcoming launch of products featuring the slogans “Made in Makkah” and “Made in Medina” for pilgrims visiting the country’s holy sites.
Bandar Al-Khorayef made the announcement during the Hajj Expo 2023 held in Jeddah on January 9th, stating that the products will be of high quality and worthy of the holy sites they represent. The Ministry of Industry and Mineral Resources is working with the Ministry of Hajj and Umrah to prepare for the launch of these products as part of the “Made in Saudi” program, which was launched in March 2021 by Crown Prince Mohammed bin Salman and Al Khorayef as part of the Kingdom’s Vision 2030 goals.
The Hajj Expo 2023, which ran until January 12th, saw around 400 agreements signed to build a thriving digital ecosystem that enhances the pilgrim experience. The event was held under the patronage of Makkah Governor Prince Khaled Al-Faisal and featured over 200 speakers and participants from around the world. The conference discussed a range of themes relevant to the development of services for guests, including logistics, transportation, and crowd management operations. Housing and hospitality services, catering services, facility and service management, safety and healthcare, and enriching pilgrims’ experiences were also discussed.
In addition to the conference, the “Made in Makkah and Madinah” initiative was launched by the Governors of Makkah and Madinah regions. The Kingdom hopes to significantly increase the number of pilgrims in the coming years after a decline due to COVID-19. The “Made in Saudi” program, led by the Saudi Export Development Authority, is a National Industrial Development and Logistics Program initiative aimed at encouraging local consumers to buy more locally made products and helping businesses increase their exports to priority markets.